Your PR partner for driving adoption, growth, and investor trust

Services

Strategy Development
Corporate PR
Media Relations
Social Media
Investment PR
Product PR & User Acquisition
Personal Brand Building

Case studies

Client: Openmind →
Vertical: B2B Software
Product: AI-native software for robots
Goal: Fundraising

RESULTs:

$20M Fundraise
9M Reach
32+ Media Features
5+ High-profile partnerships

Within 6 months of the PR campaign, Openmind got over 30 organic non-paid coverage in top-tier outlets such as TechCrunch, CBS, MIT Technology Review, VentureBeat, The Robot Report, which generated interest from top-tier VC firms and high-profile partners, leading to a $20M Series A Fundraise.

Client: AI or NOT →
Vertical: AI
Product: AI Detection Tool
Goal: Fundraising, Product launch, Growth

RESULTs:

Successful Acquisition
40M Reach
10+ Tier-1 Media Features
32K+ New Users

Right after the launch we were able to put AI or Not to the front pages of NYT, WSJ, AP, BuzzFeed, VentureBeat which has driven initial user growth and after 4 months of PR campaign they secured an acquisition deal.

Client: Bless Network →
Vertical: AI Infrastructure
Product: The World’s first shared computer
Goal: Product Launch, Growth

RESULTs:

14K+ New Users
20+ Media Features
10M Reach
33K+ Community Growth

After the first month of the campaign Bless was featured in UsaToday, VentureBeat, starting rapid user and community growth. Elevated brand awareness helped Bless to secure partnerships which led to successful marketing campaigns.

Client: OVER →
Vertical: B2C Fashion Tech
Product: Metaverse
Goal: User Growth & New Partnership

RESULTs:

10+ Tier-1 Media Features
20M Reach
26K New Users
3 New Partnerships

We supported OVER with their Metaverse fashion week in Milan and spread out the news across several media verticals in fashion, tech and web3. Their event was covered by Forbes, Vogue, Decrypt and WWD.

Client: aPriori →
Vertical: Web3
Product: Liquid Staking
Goal: Growth, Partnerships

RESULTs:

6 New Partnerships
64K+ Community Growth
14K+ User Growth
35+ Media Features

Apriori came with the target to generate leads for partnerships, pipeline of investors for the next round, and accelerate user growth. In the second month of the campaign they were featured in top finance and web3 outlets such as Fortune, Bloomberg, Coindesk, Cointelegraph. As a result, they already have an additional waitlist of investors and several strategic partnerships secured.

Client: Openmind →
Vertical: B2B Software
Product: AI-native software for robots
Goal: Fundraising

RESULTs:

$20M Fundraise
9M Reach
32+ Media Features
5+ High-profile partnerships

Within 6 months of the PR campaign, Openmind got over 30 organic non-paid coverage in top-tier outlets such as TechCrunch, CBS, MIT Technology Review, VentureBeat, The Robot Report, which generated interest from top-tier VC firms and high-profile partners, leading to a $20M Series A Fundraise.

Client: AI or NOT →
Vertical: AI
Product: AI Detection Tool
Goal: Fundraising, Product launch, Growth

RESULTs:

Successful Acquisition
40M Reach
10+ Tier-1 Media Features
32K+ New Users

Right after the launch we were able to put AI or Not to the front pages of NYT, WSJ, AP, BuzzFeed, VentureBeat which has driven initial user growth and after 4 months of PR campaign they secured an acquisition deal.

‍

Client: Bless Network →
Vertical: AI Infrastructure
Product: The World’s first shared computer
Goal: Product Launch, Growth

RESULTs:

14K+ New Users
20+ Media Features
10M Reach
33K+ Community Growth

After the first month of the campaign Bless was featured in UsaToday, VentureBeat, starting rapid user and community growth. Elevated brand awareness helped Bless to secure partnerships which led to successful marketing campaigns.

‍

Client: OVER →
Vertical: B2C Fashion Tech
Product: Metaverse
Goal: User Growth & New Partnership

RESULTs:

10+ Tier-1 Media Features
20M Reach
26K New Users
3 New Partnerships

We supported OVER with their Metaverse fashion week in Milan and spread out the news across general, fashion and tech media verticals. Their event was covered by Forbes, Vogue, Decrypt and WWD.

‍

Client: aPriori →
Vertical: Web3
Product: Liquid Staking
Goal: Growth, Partnerships

RESULTs:

6 New Partnerships
64K+ Community Growth
14K+ User Growth
35+ Media Features

Apriori aimed to drive partnership leads, build the next-round investor pipeline, and accelerate user growth. By month two, they were featured in Fortune, Bloomberg, CoinDesk, and Cointelegraph, producing an expanded investor waitlist and multiple strategic partnerships.
‍

See more case studies in our presentation deck

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See more case studies in our presentation deck

Discover Deck

About

B612 is a New York–based PR agency that helps tech companies drive product adoption, growth, and investor trust

We work with tech companies at the most critical stage of their journey when they need to turn innovation into market traction and awareness into measurable business results. Whether your company is selling to enterprises or building direct-to-consumer products, we understand the pressures of fundraising, customer acquisition, and rapid scaling, and help turn those challenges into opportunities.

Our mission is to position your product as essential, your team as credible, and your story as investment-worthy. We work mostly with Series A and B companies and build strategies that connect them with the right stakeholders. Every campaign is designed to accelerate outcomes. At B612, awareness is not the goal, it’s the lever for growth, revenue, and lasting market leadership.

Our publications

Openmind wants to be the android operating system of humanoid robots

For Openmind

What’s Next For Robots

For Openmind

aPriori raised $30m in funding

For aPriori

Another Side of the AI Boom

For AI or Not

AI Created Images Are So Good

For AI or Not

Asset Tokenization Could Awaken a Coming-of-Age for Investors

For Credbull

How Bless is Turning Your Device Into Earning Power

For Bless

MVFW’s Second Season Rewards Gamification and Giveaways

For Over

SAY HI TO
THE TEAM

Team

Our experienced team with a strong background in media, journalism, and deep industry expertise.

Victoria Vaughan (Arsenova)

Founder

With over a decade in tech communications, Victoria served as CEO of a top-tier media company, directly managing media strategy and operations. As a founder, she understands both sides of the table and focuses on positioning products as essential, building credibility, and turning awareness into growth.

Kara Komarnicka

head of pr

Over 10 years of experience working with Fortune 500 companies on scaling industry's first solutions such as VR training and promoting them across Tier 1 media such as Financial Times and Forbes. She co-hosted the world's first VR podcast, working with executives across BBC, Disney, The Times and others.

Amanda Smith

Content

Amanda is a skilled copywriter, journalist, editor, and author who creates engaging, story-driven content for brands and businesses. She has worked with over 300 clients globally, including The Advertiser, News Corp, VICE, Singapore Airlines, and TEDx.

Ronnie Albone

pr executive

With a background in journalism and creative writing, Ronnie transitioned into PR and has since found his niche in the world of tech PR.

Sharifa Al-Badi

PR Executive Middle East

Sharifa is a professional with over 14 years of experience in media and communications. She began her career in journalism before moving into corporate PR. She has worked with clients across various industries such as tech, hospitality, and fashion

Jennifer Jasper

Project Management

Jennifer has over 5 years of versatile experience assisting business owners and entrepreneurs in diverse business ecosystems. She excels in project management, helping clients save time and focus on their core priorities.

Testimonials

B612 took over AI or Not,'s public communications from ground zero and did an amazing job! From the start, we received press coverage from major outlets like NYT, AP, WSJ. The team is fast, helpful, and agile, perfect for a startup like us.

Andrey Doronichev,
Founder AI or Not

As a serial entrepreneur, I've worked with B612 on various tech brands over the years. Their team crafts custom strategies for each campaign, handling PR with top professionalism. Thanks to B612, our projects gained exposure on platforms like Inc., TechCrunch VentureBeat, Axios boosting brand trust, user base, and securing major deals.

Hector Ferran,
Bluewillow AI

Just wanted to say a big thank you for everything over the year. It’s been such a joy working together. I’ve genuinely loved collaborating with and seeing the way you approach storytelling and strategy!!! You’ve done an incredible job navigating a fast-moving, high-expectation environment. Your professionalism, dedication, and sheer persistence have far exceeded my expectations tbh.